Google Play decided to share some tips and insights on what users value most in apps and how to build sustainable engagement around them. The research was conducted by the digital insight and strategy consultancy teams at Sparkler and my role was to help their awesome in-house creative team come up with ideas and create 5 looping gifs to illustrate each of these principles in a simple but fun way. 
Read the full article here (it makes an interesting read too). 

My role: Concept, Design, Animation
Creative Director: Fran Lee
Client: Google Play
Produced for Sparkler

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