To ensure the best outcomes for my clients, I follow a tried and tested production process
to make motion projects specifically tailored for each individual project’s needs.
With each step there will be opportunities for revisions before moving on to the next.
So you will have plenty of input and control in the process.
1 – Brief
We begin by learning about your organisation and discussing about what are you trying to achieve with your video, what problem is it meant to solve, discovering who your audiences are, whether you're trying to raise awareness, explain a process or a service.
2 – Script
The script follows your brand's tone of voice and it needs to be engaging. It usually describes what needs to happen in the animation, contain any dialogue of any voiceover.
Based on the research and the brief I can help you write a script or write it jointly with you. Or if you have a script ready we can adapt it for animation.
3 – Style
Next step is about getting the visual style suited to the message and intended audience. I usually explore a couple of different styles.
Depending on budget limitations and brand guides I will propose either 2D or 2.5D infographic style or character based. I can work on concepts to integrate with any existing branding and design work.
4 – Storyboards
I'll be looking to create a sequence of stills following the script to visualise the main scenes and layout typography, design transitions, decide if any sections are better covered with footage, photographs or other types of media you may have.
Any new artwork/character design is created at this stage in the style chosen at the previous step. I also produce short 5-10 seconds animatics to visualise any typography treatments, or transitions.
5 – Voice over
At this stage the script should be pretty much locked. Whether you are able to provide your own voice over or will need help finding the perfect fit, I can accommodate accordingly. A guide voiceover recorded by us or on your side usually helps setting the flow of the animation and it gives some flexibility at next stage of animation before committing to recording with the professional VO artist.
6 – Production
At this point in the process all the artwork is prepared for animation, characters prepared for rigging (any extra face expressions designed, limbs cutout and ready to be animated). Using Adobe After Effects the artwork from the storyboards is brought to life, timing the scenes to the voice over.
Transitions, title cards any extra graphics are all integrated with the main sequences and usually after a few rounds of amends we can move on to the next step.
7 – Music & Sound Mix
Once the animation side is signed off, I can provide low budget sound effects from my stock library and I can do the audio mix myself in Adobe Premiere. I can also advise which music libraries to use for licensing music tracks. We test a couple different tracks so you can choose the one which works best.
For more complex projects I can recommend experienced sound designers who can help us get your project in great shape!
8 – Delivery
Upon final sign-off we can provide multiple versions of the film, to include optimised versions for different platforms such as Vimeo, Youtube or Instagram (as per the agreed deliverables schedule in our contract).
