AMERICAN EXPERIENCE - WORK AND TRAVEL U.S.A.
Poster Design and A4 Brochure - Art Direction & Design
American Experience runs work and travel programs for thousands of students from Romania. The brief for the posters was to come up with ways in which to show these experiences are life changing in the best possible way.
The brochure had to keep an informative yet in a fun style to keep younger audiences engaged with bold typography and clear messaging.
Client: American Expericence Work and Travel
Creative Direction & Copywriting: Cornel Gologan
Produced for Headvertising, Bucharest
HEADVERTISING INVITE DESIGN
Concept & Layout design
Working on an open brief in-house for the 10 year anniversary of the agency, I had to make sure the format of the invite can accommodate as many photos as possible. I chose an origami style booklet format which was fun to open and was meant to make the receiver want to open it and discover gradually all the memories from over the years.
Client: Headvertising
Produced for Headvertising, Bucharest
ING PENSIONS FUND BROCHURES
Art Direction & Design
I worked closely with the copywriter and illustrator, art directing and designing 6 brochures for 6 different financial products offered by ING Romania.
Client: ING Pensions Romania
Creative Direction: Serban Alexandrescu
Creative Direction: Serban Alexandrescu
Copywriting: Cornel Gologan
Illustration: Roman Tolici
Produced for Headvertising, Bucharest
